As a big enterprise, choosing the right CRM is crucial to ensuring success. In today's world, most businesses are shifting towards cloud-based CRM systems due to their convenience and flexibility. Two popular options are Hubspot and Salesforce. In this post, we'll compare both CRMs side by side and help you decide which one is the best fit for your business.
Overview
Hubspot
Hubspot is the world's leading inbound marketing, sales, and service software platform. It comes with an array of solutions such as social media management, email marketing, and customer service tools. Hubspot CRM is free to use and allows businesses to manage their entire sales pipeline. This tool is perfect for businesses looking for a CRM with a user-friendly interface that can integrate with their marketing and sales tools.
Salesforce
Salesforce is the world's largest CRM platform designed to help businesses improve their customer relationships. It offers various solutions such as marketing automation, sales tracking, and customer service. Unlike Hubspot, Salesforce is more focused on large-scale businesses that require complex automation, reporting, and other advanced features to manage their sales funnel.
Comparison
Pricing
Hubspot's basic CRM is free forever, but advanced features such as marketing automation and sales tools come with a hefty price tag, with monthly plans starting at $50/user. On the other hand, Salesforce offers a more complex pricing structure depending on the features you need. The cost ranges from $25/user to $300/user per month.
Ease of Use
Hubspot offers a clean and straightforward interface that is perfect for businesses new to a CRM. It requires minimal training, and users can be up and running in no time. Salesforce, however, is more complicated and requires more training to be used effectively.
Features
Hubspot's CRM is designed to provide basic functionality such as contact management and pipeline management. It can also integrate with other Hubspot solutions such as social media management and email marketing. Salesforce, on the other hand, offers a wide range of advanced features such as automation, advanced reporting, and forecasting.
Customization
Salesforce is known for its customization capabilities, making it a perfect fit for larger enterprises with more complex sales processes. Hubspot offers some customization, but it is not as robust as Salesforce.
Conclusion
While both Hubspot and Salesforce are excellent CRM tools, it all comes down to your business's size, goals, and budget. Hubspot is perfect for small to medium-sized businesses that require a user-friendly, integrated solution. Salesforce, on the other hand, is more focused on large businesses and can accommodate complex sales processes.
Remember, make sure you evaluate all your options carefully before settling on a CRM. We hope that our comparison guide has helped you better understand the differences between Hubspot and Salesforce.